Micro-influencers have between 1,000 and 50,000 followers, whereas macro-influencers can have a couple of hundred thousand to over a million. Mesut Ozil. After all the pros and cons of macro influencers are said, an important layer to consider is the types of macro influencers that exist. Great Product, Zero Customers? ... Like micro influencers, this is a new category of influencers with small, … There is more of a two-way conversation, and their followers feel like they are discovering something, not just having products pushed on them. Gaming YouTuber & Let’s Player Domtendo attends the Honor Play launch event in Berlin for us. Our collection of travel, fashion, and personality stars has everything you’re looking for to refresh your own feed-- and if you’re looking to get in on influencer marketing in Deutschland, you need look no further than this compilation of talented men. Micro-influencers are always on the hunt for the next big thing to share with their followers. Far and away the most popular influencer on our list is Helen Winkle. We know you are interested now, right? But working with micro-influencers still offers plenty of benefits. An influencer is an internet celebrity. The results indicate that the fashion (30,51%), accessory (19,07%) and … As with German’s main channel, JuegaGerman is in Spanish, and to really understand his jokes you need to be able to speak Spanish. He is known for creating products from ideation to execution and then taking them to market. At events like BeautyCon, influencers draw major crowds. Over one million fashion fans follow Caroline Einhoff’s stylish Instagram updates … Book consulting, social media optimization and advertising, Influencer: How to become a social media star in 2020, Find other influencers for Collabs & Cross-Promos, Why companies should better believe in influencer marketing, Finding a social influencer: how to start a new campaign with AdFluencer, What’s an influencer? This, in turn, earns them fiercely loyal followings of real people with similar interests. A good example of a macro influencer is Daniel Fox (@magic_fox), a German lifestyle influencer who shares content on travel, fashion, and fitness. Make sure to look through their posts and see how many comments they get. Five mom bloggers participated and revealed their home makeovers within a week-long blog hop that invited fans to move from one home reveal after another in the series. What makes social media influencer marketing different is the level of authenticity. Far and away the most popular influencer on our list is Helen Winkle. Women. The FTC is cracking down on influencer-sponsored posts and making sure that all of their guidelines are followed. She also didn’t post the symptoms associated with the drug and didn’t include that the product was not FDA approved. According to a report by Nielsen, 92% of people do not trust traditional advertisements; they prefer word of mouth or recommendations from friends. They will also help you identify and manage influencers for your company so you can create partnerships with influencers that are on-brand. Simon Moss is the CEO and Founder of ImageBrief, Inc, a company that operates two media platforms, ImageBrief and CadenceAndCrescendo. A good example of a macro influencer is Daniel Fox , a German lifestyle influencer who shares content on travel, fashion, and fitness. We are in contact with Germany’s top influencers. They are tastemakers and strive to be in the know. The content creators are known from all kind of social media, where they share their content and interact with their fans. An account with actual followers will have a good like-to-follower ratio, as well as a good follower-to-comment ratio. She was once a fashion assistant at GRAZIA, and now she’s a digital influencer with a huge following and inspiring YouTube channel. It is important to note that each micro-influencer has different rates, which can vary based on their past endorsements, how many followers they have, etc. The term "micro-influencer" is bandied around a lot, but what it describes exactly is up for debate. However, this time Kim was not pregnant and the image was clearly photoshopped, making it look very unauthentic. New brands might not have influencers following them yet, so finding an influencer who is already a fan can be a little more difficult. If you are thinking of spending your advertising dollars on a major ad campaign or reaching out to a famous influencer, make sure you consider working with micro-influencers as well, or instead. Find out who is the #1 Instagram creator in 2020 and get a list of the most popular Instagram accounts. Of course, it is common sense that you want to pick someone who aligns with your brand, but there can be more things to consider than you think. I also believe that the scattering loss for brands is lower. You can also check out the comments on your favorite food bloggers’ Instagram pages and see if any micro-influencers commented on relevant posts. Despite their smaller reach, micro-influencers are still passionate, authentic, and trusted. See the top 565 Berlin, Germany influencers. Influencers are quickly becoming the new norm in marketing, upending traditional advertising models. Another option to consider is stories, whether they be on Snapchat or Instagram. With trust in advertising at an all time low, micro-influencers will give you the added exposure you need. This is especially true for startups using social media marketing. This is a small number compared to the tens of thousands (or even millions) of followers their macro counterparts have. Micro influencers are just the regular average joe/jane people. Gray is the new black, and 60 is the new 40. Is BrandBrief no more? If they love your product, they will be excited to share it on their page and will do so in a way that engages their audience. Saarland, Germany. More engagement, more clicks, and lower ROI. In fact, it can be practically impossible for smaller brands to even get the attention of an Instagram star that has over a million followers. It does not matter if Twitter, Instagram of YouTube is the platform of choice. Although stories disappear within 24 hours, they will still expose your product to their audience. Here’s What He Learned, The Ultimate Guide To Launching On Product Hunt, How to Create a Video Sales Letter (Tips and Tricks from a 7-Figure Copywriter), How Foundr Pulled Off Our First Successful Product Launch, How to Choose the Right Color for Your Logo: The Ultimate Cheat Sheet, 5 Best Sales Funnel Software Tools to Power Your Business. Trends come and go, that's nothing new. If you are paying big bucks to create an advertisement and the people you are paying to target aren’t seeing it, what’s the point? This is a problem for brands. Their fame is virtual, but their stardom is very real. Chico Estrella. This can help you see, in numbers, how much you are saving when influencers organically post about your product. And in fact, stories can come across as even more authentic than a post, since videos are usually unfiltered and genuine, whereas photos come across as more staged. Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. But to be successful with it and to lead a not only somehow glamorous but also lucrative influencer life requires hard work.So if you would like to become a social media star in 2020 and are wondering how to approach the project, this article is for you! Actionable Strategies for Starting & Growing Any Business. When evaluating micro-influencers there are many factors to consider and steps needed in crafting the perfect micro-influencer campaign. Micro-influencers work because people are more likely to trust recommendations from people they know.Micro-influencers also work because they have higher rates of engagement from their followers than bigger influencers. Micro-influencers are the new goldmine, and more brands are using micro-influencers to build trust with their customer base, improve engagement, and cost-effectively promote authenticity. Register now as an influencer, it just takes 2 minutes! Fast, uncomplicated & simple. For example, while a massively popular Instagram star has the cachet to post more or less about whatever strikes their fancy, it is rare that you see a fitness micro-influencer post about the latest fashion trends. Good things take time, especially in online marketing and influencer marketing. Tom’s of Maine and Micro-Influencers: This is a great example of a brand that used micro-influencers to drive brand engagement and awareness. Micro-influencers share your product or service with excitement and sincerity. Since micro-influencers don’t do as many sponsored posts as celebrities, they will often only accept opportunities for brands they believe in, which is why their fans will still be interested, even if they are labeled #ad or #spon. For many people, it's mainly "embarrassing lipsync videos" for which the Chinese platform is best known. They have highly curated messaging, sharing only things they are passionate about. The chart below shows the average engagement rates for accounts with different followings. Q8. In order to achieve this, brands are choosing to work with nano influencers as well as micro influencers - all of which have under 50,000 followers. With Adfluencer we created a unique platform to connect YouTubers, Instagramers as well as Twitter and Facebook influencers with advertisers and brands. How to build an influencer marketing platform? The micro influencer agency, working with brands and micro-influencers, specialising in high engagement influencer marketing campaigns 390K likes per … Simon has over 16 years of experience in content, licensing, influencer marketing and startups. On the other hand, influencers have personal connections with their followers, because social media offers a glimpse into their lives. The basic principles are not new. For bigger companies, they should be an important supplement, if not a focus. Micro-influencers are very passionate about their niches. For instance, when it comes to beauty influencers, there are several things to consider before you reach out. Start your influencer marketing campaign with Germany’s top social influencers now. Whether you’re a brand who wants to find beauty influencers … In fact, micro-influencer rates on Instagram can be as low as $93 per sponsored post. Times change and so does the market with all it's requirements and demands. That’s why not only small businesses work with us, but also Global Players like Huawei, Fandom or Wikia Inc. YouTube, Twitter, Instagram & Facebook: Register now as an Influencer and offer shoutouts for advertisers on your account. @dukissj. Her youtube, … Different to Deichmann, who is mostly working with micro influencers, German e-tailer ABOUT YOU has a tight bond with bigger influencers like the models Lena Gercke and Stefanie Giesinger or bloggers Caro Daur and Xenia Overdose. Rewarding influencers publicly for their work. Celebrity / Public Figure Macro Influencers. He has 1.8 million followers, has an engagement rate of 1.37% and earns $3,693 to $6,155 per post. They typically have less than 10,000 followers, but that doesn’t stop them from having a ton of engagement on their posts. The easiest way to find micro-influencers is to search on Instagram, Twitter, Facebook, etc., to see who fits the bill. You too can embrace this trend to grow the popularity of your brand. Even though they may only have a couple thousands followers, each one of their followers is highly engaged and responsive. For instance, if an influencer runs a health and wellness account, you can bet that they are super passionate about health and wellness. Of course we âhaveâ to say that AdFluencer is your best bet in influencer marketing â but facts are facts. German; Italian; Spanish; Home PR & Marketing Tips. 129. However, this can become incredibly time consuming. She often gives her followers peeks into her personal life and shares her daily routines. Two years later, Kim posted another ad for the company, this time with a lengthy caption stating all the information that was missing the first time. The average micro-influencer will charge $250 for one post, whereas the average macro-influencer can set you back anywhere from a couple thousand to a couple hundred thousand dollars. Top German Celebrities / Influencers on social media 2021. Define the Role of the Influencer for Your Brand’s Campaign. How does influenzier marketing work? What are you waiting for? They were just a girl or guy next door who had something to say and grew a following as a result. A list of 25 up-and-coming Instagram beauty micro-influencers with photos, metrics, and links. The influencers on this list have grown their fan bases organically; they did not start out as celebrities. If an influencer has built an organic fan base, their followers will tag their friends in the comment sections or leave comments in hopes that the influencer will respond. Diclegics and Kim Kardashian: OK, I know Kim Kardashian is not a micro-influencer by any means, but this is a great example on how NOT to do influencer marketing. Comment with your thoughts below! 234 contributions on Instagram containing product placements were analyzed, with a total of 1122 hashtags, 506 tags and 289 mentions. I think that this has a very positive effect on a brand. 0 TO 500K INSTAGRAM FOLLOWERS IN 12 MONTHS? Winkle’s tagline, ‘Stealing your man since 1928’, is front and center of a brand which has brought incredible success to her over the last few years. Micro-influencers are influencers who have a small following, of about 1,000-100,000 followers. Top Beauty Influencers on Instagram in Germany by the number of quality and engaged followers. Micro-influencers are newer on the scene, and not all companies are aware of their power yet. One example of successful influencer is fashion and lifestyle blogger Arielle Charnas (@SomethingNavy). Keep reading as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. What’s an influencer? Influencer marketing is taking off in Germany, and enterprising social media stars are rising to the demand. Micro influencers aren’t traditional celebrities, but rather people who work in their category or are truly knowledgeable, passionate and authentic and are seen as a trusted source when it comes to recommendations for what to buy, says study sponsored by Experticity. They have worked hard to build up their accounts and created relationships with their followers. According to one study, 82% of consumers reported that they were “highly likely to follow a recommendation made by a micro-influencer.”. You can see the average like and comment rate for micro-influencers compared to larger influencers, which will help you get a better idea about what a good ratio for micro-influencers is. These tips on growing your social media following can be helpful for startups looking to raise brand awareness before they start spending money on promotions. It feels like an insider recommendation, and not a forceful push. This might not seem like a big deal to celebrities, but it’s a hefty fine for a micro-influencer or small brand, so it is important to read over the rules before you collaborate with an influencer. We work with over 100,000 influencers who help brands build awareness, create content, and drive sales. To answer all your questions, we wrote some interesting and informative articles for you. The link takes me to a page that says the services are unavailable. Dude Perfect As its name indicates, Dude Perfect is a channel set up by a group of “dudes” - Coby and Cory Cotton (who are twins), Garret Hilbert, Cody Jones, and Tyler Toney. Let’s dive into a few key reasons why micro-influencers are a great match for growing startups. Make sure to double check before you reach out to an influencer so you can verify that their following is legitimate before any agreements are made. 5.5M followers. The caption sounded jargony, and not written in Kim’s usual tone, so her fans called her out on the post. PR & Marketing Tips; 50 micro-influencers to follow on Instagram. Sustainability tips: Rethinknation. Grace Surguy - 24.4k followers Consideration: The Types of Macro Influencers. But influencers are not just posting about anything and everything. Throughout six months, product placements of German micro and macro influencers were evaluated. The company achieved their goal of increasing brand awareness and proved that micro-influencers can be extremely effective. Forget what you heard about the Golden Years being a time for R&R and winding down. While those at the top are increasingly out of reach, there’s a powerful, overlooked pool of influencers, far more accessible to your average startup—micro-influencers. Micro-influencers are as loyal to their followers as they are to them. Wow, now we're getting started! It might be interesting for you not to wait for advertisers to contact you, but to look for other influencers yourself, with whom you might be able to collaborate. We consider Facebook, Instagram, Twitter and Youtube stats in rating the most popular social media stars out there. The login page will open in a new tab. Influencer marketing can be tricky and nuanced, therefore brands need to be strict with their vetting process with micro-influencers and be … Rewarding influencers publicly for their work. Influencers are typically even more receptive to working with you on a story than a post. Find top Instagram Beauty influencers in 2020. Claudia Darga is also a German female fisher but focuses mainly on Carp fishing. She also posted it at a time when she was rebranding herself and wanted to make the ad fit in with her new aesthetic. Please log in again. Since their website … They also tend to cost less than big-name influencers, making them accessible even for companies with the smallest of budgets. Let’s discuss your project, just send us an email at info@adfluencer.de. Per 1,000 micro-influencers, the brand gained 1.72 million followers and boosted engagement 600%. Do you know how the influencer will … Macro-influencers are overloaded with requests from brands every day. Absolutely safe, fast and reliable! The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Considering that most of their followers are friends and family, they mostly cater to niche audiences. Different to Deichmann, who is mostly working with micro influencers, German e-tailer ABOUT YOU has a tight bond with bigger influencers like the models Lena Gercke and Stefanie Giesinger or bloggers Caro Daur and Xenia Overdose. This is crucial to be truly effective when doing a sponsored social media post. The German Telemedia Act, a legislation which is far from being considered even remotely controversial, is actually posing a great risk to micro-influencers. Click Here To Get Our Email Pitch Templates In Our Free Guide, “How To Get In Touch With Hard-To-Reach People!”. You can search through relevant hashtags and locations, or go through your favorite macro-influencer’s page and see if any micro-influencers comment on their posts or follow them. If an influencer only gets a couple comments, you will know that their followers are not legitimate. These macro influencers are already popular, with or without social media. If you don’t have a large enough budget for a macro-influencer, or if you are just looking for a new way to promote your brand without spending too much, micro-influencers are the way to go. Micro-Influencers Cover a Huge Range of Niches. For example, if your brand sells organic food and is based in New York City, you can search #organic, or search under locations for Whole Foods stores in NYC, or other places that sell organic food and go through those pages to see if there are any micro-influencers that are on brand. Social media influencers are in high demand, with household brands courting them to become advocates and promoters of their products. Follower engagement is another important aspect. It’s normal to be skeptical about something that is relatively new, especially if you are a startup and want to make sure that you are spending your marketing budget wisely. With Adfluencer we created a unique platform to connect YouTubers, Instagramers as well as Twitter and Facebook There are also programs like Tribe Dynamics, that will give you a more in-depth analysis about social media posts. Lifestyle Micro-influencers: Angela McCrae, Los Angeles, CA @angelamccrae |Followers: 1,873 A native of the Greater Washington D.C. area, McCrae’s social platforms showcase her navigating West Coast living with confidence and power. 25 Top Micro-Influencers on Social Media. In one of her Snapchat stories, she used a Peter Thomas Roth product, and in 24 hours the brand sold $17,565 worth of product. Tom’s of Maine reached out to micro-influencers that posted about natural beauty products, and had them post about their products. Micro-influencers usually do not have contracts, and are looking to find the next cool brand, so they are more responsive to partnership opportunities.